Privacy Policy

Privacy Policy

This Privacy Policy describes how Peakflex ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit the Site, use our services, make a purchase on peakflex.com ("the Site"), or otherwise communicate with us (collectively, "the Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or another person whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing the Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information you submit directly to us through our Services may include:

  • Basic contact details including your name, address, phone number, and email address.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information including your username, password, and security questions.

  • Shopping information including the items you view, put in your cart, or add to your wishlist.

  • Customer support information including information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to provide us with certain information about yourself directly. You can choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you requested, to fulfill our contract with you.

When you visit our Site, open or click on emails from us, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided by third parties and are not responsible for the policies or practices of third parties. For more information, see the section below, Third-Party Websites and Links.

How We Use Your Personal Information

  • Providing Products and Services: We use your personal information to provide you with the Services and to fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and enabling you to post reviews.

  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites to you.

  • Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone else. If you believe your account has been compromised, please contact us immediately.

  • Communicating with You: We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest to remain responsive to you, provide effective services to you, and maintain our business relationship with you.

Cookies

Most browsers automatically accept cookies by default, but you can set your browser to remove or reject cookies using your browser settings. Please note that removing or blocking cookies may negatively impact your user experience and may cause some of the Services, including certain features and general functionalities, to stop working properly or no longer be available.

Additionally, blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

  • With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

  • When you direct us, request us, or otherwise consent to our disclosing certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

  • With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Over the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (marked with *) about users for the purposes set forth above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

Category Categories of Recipients
Identifiers (such as basic contact details and certain order and account information) Service providers and third parties who perform services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
Commercial Information (such as order information, shopping information, and customer support information) Business and marketing partners
Internet or similar network activity (such as Usage Data) Affiliates

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

User-Generated Content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who has access to the information you choose to make available to others, and we cannot guarantee that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use, or misuse of any information that you disclose to or receive from third parties.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details provided below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable laws) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send us may not be secure during transmission. We recommend that you do not use unsecure channels to transmit sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute; they may apply only in certain circumstances, and in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know: You may have the right to request access to personal information that we hold about you, including details regarding the ways in which we use and share your information.

  • Right to Erasure: You may have the right to request the deletion of personal information that we hold about you.

  • Right to Rectification: You may have the right to request the correction of inaccurate personal information that we hold about you.

  • Right to Data Portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.

  • Restriction of Processing: You have the right to ask us to stop or restrict the processing of your personal information.

  • Withdrawal of Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw this consent.

  • Appeal: You may have the right to appeal our decision if we decline your request. You can do this by replying directly to our denial.

  • Managing Communication Preferences: We may send you promotional emails, and you can opt out of these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those regarding your account or orders.

You may exercise any of these rights where indicated on our website or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before responding substantially to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below or by lodging your complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside of the country you live in, including in the United States. Your personal information will also be processed by staff and service providers and partners in these countries.

When we transfer your personal information out of Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant authority in the United Kingdom, unless the data transfer is to a country that has been deemed to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please send us an email at info@peakflex.com.